Top 10 B2B Marketing Trends to look out for in 2022.
Now before we get started, let's consider this……
In the US the words Auto Insurance is being searched 165,000 times per month, but it returns over 7 billion results.
Putting this into context, there is estimated to be 7.7 billion people on this planet. So nearly one page per person just for the term Auto Insurance, and this is just for US-based pages, add the UK to this and you get an additional 2.8 billion results.
So what am I trying to say here, basically we have way too much content already, do we really need more of the same? No, we don’t, you will fail as the market is already highly saturated.
You need to differentiate yourself, or you will not succeed. So here are our trends that can help you out…
Skip the read and watch the video
Trend 1: Video Marketing
Video marketing is arguably the most important marketing tactic today, it is also likely to stay that way for at least 5 years.
And a Biteable survey found that:
74% say video has a better return on investment than static images
52% say that video helps them to build trust with potential clients
And if you want to stand out from your competition, you should personalise the video’s for the best effect.
Trend 2: Social Messaging Apps
In today’s age, social is king and you will find your prospective clients across multiple social platforms. Take this stat for instance.
WhatsApp, Facebook Messenger and WeChat have 4.5 billion users combined. You need to connect with your customers on their preferred platform in real-time.
Trend 3: Interactive Content
And to continue the theme of real-time interaction, we have trend number 3, interactive content. Which is one of the fastest-growing marketing trends, which is set to continue in 2022.
Interactive content is dynamic, engaging content that offers an immersive experience, think:
· Quizzes and polls
· Augmented reality styled ads
· 360-degree product walkthroughs
· And embedded calculators
Trend 4: Chatbot Integration
Our next trend number 4 is chatbot integration. Become a 24/7 business and integrate a chatbot into your website and social channels, leveraging Ai technology to provide automated human-like messages to visitors in real-time.
Instant responses, support and FAQ handling are some of the benefits of chatbots.
Trend 5: Green Marketing
Trend 5 is green marketing or ECO marketing, this is where we advertise products based on their environmental sustainability. Using this approach to marketing can give your business a competitive edge over similar businesses. As well as increasing brand loyalty and great from a brand imaging perspective.
Trend 6: Podcasts (Thought Leadership)
Trend 6 is podcasts. According to Apple In 2018 there were 550,000 active podcasts and 18.5 million podcast episodes, in 2021 that figure was up to 1 million active and 30 million episodes.
And in another study, it was found that 80% of people will listen to almost all of a podcast episode. These figures show that people like listening to podcasts. A great way of providing thought leadership, and potential for ad revenue.
Trend 7: Trending keywords to Increase SEO value
Number 7 is about using trending keywords to increase SEO value.
SEO isn’t new to B2B marketing, it’s been around for some time. But some would say that it is only just beginning.
Keywords create SEO-rich content which helps boost your pages to the top of search engines, by integrating trending keywords for your digital content ,will start boosting your pages to the top of search engines.
Do it now!
Trend 8: Email Marketing Automation
In 2019 their was a study by Adobe that observed 1000 American workers for its annual email usage study. They found:
An average worker spent an average of 209 minutes per day checking work email and 143 minutes checking personal email…that’s almost 6 hours a day checking and responding to emails. Crazy right!!
By integrating email marketing automation into lead generation efforts, you can claw this time back, whilst having your employees be more productive.
A win win for you and your staff!
Trend number 9: Customer-focused Content Marketing
We see this time and time again, B2B businesses not making their clients centric to their content creation.
Following customer-focused digital content marketing trends is crucial as it directly addresses the wants and needs of your clients when they are looking for a solution to their problems.
Don’t make your content all about you! No one wants to hear that!
Trend 10: Personalisation
And our final trend, trend number 10 is personalisation.
Smarter HQ found that 72% of web visitors act on marketing messages when they are customised to their interests. To stand out in 2022, you need to personalise your marketing, which means personalising content….
· Videos etc
Personally, if you send me a message on any social channels, without even using my name, it will get deleted. If you send a list of bullet points about your business, also deleted. Spend time researching, and please use my name!
Right, that’s a wrap, to find out more about how Digifu can help you to implement any of these trends into your marketing mix, reach out to us to arrange an intro call today.
Have a great 2022!