GetResponse vs. ActiveCampaign: Which Should You Pick?

Picking the right email marketing software for your business is hard.

And if you’re reading this, it’s probably because you’re trying to make a tough decision right now about which tool is best between GetResponse and ActiveCampaign.

Of course, we’re a little biased since we use the former.

We think GetResponse is #1 because its built with great email marketing capabilities, a drag-and-drop builder, a conversion funnel, and other inbuilt features.

But I want you to be the judge here. So in this post, I’ll be comparing ActiveCampaign and GetReponse’s features so you can choose which is best for your business. Let’s dive in.

Author’s note:

This comparison is accurate on November 16th, 2020.

Which one has better email marketing features?

GetResponse email marketing services are the bread and butter of their platform.

With their email marketing platform, you can use templates or create emails from scratch and build an entire email marketing campaign from the ground up. This makes it perfect for sending out:

  • Newsletters

  • Autoresponders

  • Email sequences

  • Segmented campaigns

  • Automated RSS feeds (blog posts)

If you have an existing contact list, you can easily import them in bulk using a CSV file or integrating with external services.

So, what makes it good for small businesses?

Not only is it super easy to use (the drag-and-drop builder lets you quickly build a professional-looking email with your own copy and images in minutes), but it also nurtures leads and customers for you.

For instance, when an email lands in your contact’s inbox, GetResponse tracks how many times it gets opened and if the lead clicks any links. From there, you can see which contacts on your list are more engaged and likely to buy your products and run A/B testing to make future campaigns more successful.

It won’t take up much of your time, either. The “quick actions” menu makes it quick and easy to build professional email marketing campaigns, or if you need more input, the main navigation menu is equipped with all the tools you need to build a campaign that’ll grow your list:

The best part is that, unlike a lot of the other tools on the market, GetResponse comes fully equipped with other features like landing pages, conversion funnels, and webinars, which give your email campaigns a better shot at being successful.


ActiveCampaign’s email marketing suite also packs a punch.

You can use the software to build various types of email marketing campaigns, like triggered and targeted emails as well as autoresponders. It also has prebuilt email funnels, which are helpful if you need to set up a campaign quickly, or you are a newbie when it comes to email marketing.

Like GetResponse, ActiveCampaign also has a drag-and-drop tool, which makes it easier to build professional-looking email campaigns without any coding experience. There is also an extensive library of mobile-friendly templates you can use to start sending out successful email campaigns.


The biggest difference between the two platforms is the number of features each of them offers. GetResponse has a full-suite platform, but ActiveCampaign doesn’t have features like conversion funnels, webinars, and social media tools that make it easier to launch successful email marketing campaigns.

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If you need to run surveys, do these tools allow it?


GetResponse has a survey builder you can use to create custom surveys and add them straight into your email campaigns. With a drag-and-drop builder, you can build custom surveys using:

  • multiple choice answers

  • text answers

  • subscription forms

Once you’ve created the survey, all you need to do is add the link to it when you’re creating your email — and you’re done. You can also use these surveys on GetResponse’s webinars to collect data on attendees.

The drag-and-drop editor also makes it easy to customize your surveys by adding:

  • your logo/branding.

  • multiple-choice questions.

  • subscription forms.

  • up to 50 pages (useful for in-depth feedback).

  • adjustments to a survey that is already published.

And if you want to use an outside survey platform to poll your audience, GetResponse syncs with most of them either through their prebuilt integrations or Zapier.


At the moment, ActiveCampaign doesn’t have its own survey tool. But it integrates with third-party tools like SurveyMonkey, Survicate, and Typeform.

So you can link surveys into email and automation campaigns, and responses will be sent straight to your ActiveCampaign account.


If you don’t want to use an external platform to run simple surveys then GetResponse is the right choice.

But if you want to use an outside platform and aren’t bothered about the integration, then both GetResponse and ActiveCampaign will work just as well.

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Deliverability is a big issue, so which tool does it better?


An email marketing tool is only useful if those emails actually land in your contacts’ inboxes.

At GetResponse, one of their bragging points is that the deliverability rate for GetResponse customers collectively sits at 99%!

So why and how is their deliverability rate number so high?

A lot of GetResponse success comes down to factors like message content and the trust they have built with Internet Service Providers (ISPs) around the world.

They trust them because GetResponse not only have a zero-tolerance policy towards SPAM, but they also make it easy to keep lists clean with their management tools and track undeliverable email addresses to make sure they’re filtered out.

GetResponse has also built an in-house in-house anti-abuse system called Hydra, that helps identify and assess potential threats posed to Getresponse customers’ reputation and deliverability.

Another thing that sets us apart is that we have two full-time Teams devoted to Email Deliverability & Compliance – and we’ve been in this business for over 20 years.

In other words, if you’re sending your emails with GetResponse, you’re in good hands.


ActiveCampaign also has a high deliverability rate for their emails.

A study by Email Tool Tester tracked the tool’s inbox rate (slightly different from deliverability but related) and found that in September 2020 it sat at 73%. In the same month, GetResponse scored 86%.

But do take these results with a grain of salt. They often fluctuate and even top performers like GetResponse and ActiveCampaign experience ups and downs. Plus, deliverability is tightly related to the content of your communication – not just the platform you’re using to send your emails.


Both of these tools are likely to get your emails to their destination.

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Do they both offer landing pages?


Yes — GetResponse has a tool where you can build custom pages or use over 180 different templates to create the perfect landing page.

Like the email drag-and-drop tool, GetResponse landing page builder is all about ease of use. You can create landing pages that are mobile-responsive and professional without any coding experience.

And if you want to add code? Using the editor, you can add custom code using HTML, CSS, or Javascript. If you want to add or embed any external elements, all you need to do is a quick cut and paste.

And to make the page pop, the tool has a built-in image editor that lets you add your own images. You can also import photos straight from Shutterstock or even add engaging GIFs from Giphy to your landing page.

Once you’re happy with how the landing page looks, you can launch it immediately and start collecting leads that’ll be filtered straight into your email lists.

With the landing page creator, you can:

  • structure your landing pages using sections

  • add content blocks for images, video, text, and buttons

  • add static and pop-up forms

  • add webinar registration forms

  • add a sense of urgency with countdown timers

  • collect payments thanks to PayPal integration

  • add social sharing icons

  • add custom-code elements using HTML, CSS, or Javascript

  • preview your landing page to see what it looks like on a desktop or a mobile device


ActiveCampaign also recently launched an inbuilt landing page builder.

Like GetResponse, it has a drag-and-drop designer tool that was created with ease of use in mind. You can build professional looking landing pages with a couple of clicks:

There is also a library of templates you can choose from, and you can switch out parts of the template to add in your own images, videos, and calls to action.


Both tools offer great, value-for-money landing page builders.

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What about conversion funnels?


Conversion funnels can be daunting to build, but GetResponse has simplified this once complicated process.

The Conversion Funnel feature in GetResponse makes it super easy for you to build successful conversion funnels, even if you’ve never done it before. The funnels are pre-designed scenarios of how a typical conversion might look.

For example, if you’re trying to sell a course, the conversion path may look like this:

With the Conversion Funnel feature, every step of this conversion is automatically organized into steps you can visualize:

Not only can you see how successful each step of your conversion path is, but you can also track how profitable your efforts are. You can see how many leads enter your funnel, and ultimately, how many turned into paying customers.

Best of all? All the tools needed to build your conversion funnel are already part of GetResponse.


ActiveCampaign doesn’t offer conversion funnels at this time.


If you’re looking for a solution that combines multiple channels (email, landing pages, sales pages, Facebook ads, Facebook Pixel, etc.) in one simple dashboard, then GetResponse is the right pick.

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You might need webinars, which one offers this feature?


You can launch an interactive webinar right from the GetResponse dashboard.

The webinar software’s functionality lets you create webinars that have a custom webinar URL, sign-up forms, and inbuilt polls and surveys:

Because the webinars link back to GetResponse, every lead you collect will be automatically added to your email lists and nurtured. If you launch a webinar using GetResponse, you’ll have access to key features like:

  • Design tools and interactive whiteboard

  • Screen sharing/interactive chat room

  • Recording (so you can remarket the webinar once it’s over)

  • Q&A session

  • Moderated chat

  • Multiple hosts

However, what makes GetResponse’s webinar tool stand out is that it has a prebuilt promotion machine you can use to sell stuff from inside your webinars. The machine has features like:

  • Predesigned registration pages

  • Advanced subscription settings

  • Payment gateways

Using these features, you can sell products, services, and courses directly from your webinars.


ActiveCampaign doesn’t have its own webinar tool. But you can integrate with tools like GoToWebinar, StealthSeminat, and WebinarNinja to host webinars straight from the software.


GetResponse comes with a built-in webinar software that you don’t need to pay extra for. And if you’d like to use an external tool to run your webinar campaigns with, both platforms will integrate with them seamlessly.

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When it comes to segmentation, which tool does it better?


The suite of lead generation tools makes it easy to nurture contacts and convert them into paying customers.

How? By using segmentation to create highly targeted, personalized emails that make contacts feel like you’re talking to them 1-to-1.

This all starts with Getresponse forms, which they created to collect the most useful data from contacts when they sign up through a newsletter or landing page.

Once they land on your contact list, you can then assign tags to them based on their behavior, and send out targeted emails to specific groups.

What sets GetResponse apart is that it automatically picks the most engaged contacts out of your list so you can target them.