SEO
Google PPC
Social Advertising
Conversion Tracking
Creative Testing
CASE 01
Meg Faure
The Challenge
Meg Faure’s parenting platform needed to scale organically across global markets. Despite having authoritative content, the site lacked the technical structure to rank for high-intent parenting queries against established competitors.
Our Approach
We built and delivered a comprehensive SEO strategy, beginning with a full technical audit to strengthen the site's foundations: fixing on-site issues, improving page speed, and refining site structure. We restructured the blog for readability and engagement, cleaned up duplicate content to avoid Google penalties, and ran a keyword gap analysis against competitors. Those insights guided revised copy, new content, and a sharper keyword focus.
The Result
The platform achieved exponential growth, jumping from 300 to over 15,000 monthly organic visitors within a single year. This search authority now serves as an acquisition engine for ihre global app community.
Performance
15,000+
Monthly Organic Visitors
CASE 02
Hiizzy
The Challenge
Hiizzy entered the London real estate market with a disruptive model but struggled with an astronomical customer acquisition cost (CAC). Their search presence was negligible. They needed to establish immediate trust. The goal was to pivot from aggressive outbound spending to a sustainable inbound engine that captured homeowners at the exact moment they decided to sell.
Our Approach
Working alongside Hiizzy's development team, we built event tracking across both Meta and Google Ads for far more precise optimisation. On Google we restructured ad copy to lift click-through rate and relevance; on Meta we ran extensive creative testing to identify the messages and visuals that resonated most. Together this gave us a tighter campaign structure we could refine continuously.
The Result
Within just four months, acquisition cost fell 79%, comfortably below target. Monthly ad spend dropped by 25%, freeing budget to experiment with new strategies, and made the campaigns significantly more profitable and scalable.
Performance
79%
CAC Reduction
310%
Instruction Increase
CASE 03
ClientWindow
The Challenge
ClientWindow is a SaaS platform that integrates WhatsApp seamlessly with tools such as Outlook and Teams. Launched 18 months ago and focused on rapid growth, the startup had no organic search presence at the outset, which limited inbound lead generation and long-term scalability.
Our Approach
We implemented an end-to-end SEO strategy from the ground up, building the site on a strong technical foundation with an engaging, user-friendly blog layout. A content strategy shaped by competitor analysis and keyword gap research guided the creation of high-value content to capture relevant search traffic, and we established a consistent flow of customer reviews to strengthen authority and credibility in search rankings.
The Result
Within 18 months, ClientWindow grew from zero organic visitors to over 5,000 a month, with multiple authoritative citations across AI-driven search. Most importantly, SEO now generates a consistent flow of leads, averaging at least one inbound lead per day and still climbing. The website became a sustainable, scalable engine for growth.
Performance
0
Starting Organic Presence
5,000+
Monthly Traffic Increase
12
Weeks to Page One Ranking
CASE 04
ParentSense
The Challenge
ParentSense is a mobile app that helps new parents track their baby's growth, feeding habits, and developmental milestones through the first year. The client wanted more app downloads, but their Meta campaigns sent users to landing pages first, which added friction and capped conversions.
Our Approach
We built a direct integration with the Meta App API so that ad clicks went straight to the app store, removing the landing-page step entirely. The integration also unlocked precise download attribution down to the individual ad and campaign, and we tested multiple creative variations to find the messaging and visuals that resonated most with the target audience.
The Result
A frictionless download path and sharper tracking cut acquisition costs dramatically. Cost per download fell from over £15 to under £2. App adoption climbed, and the client gained a far clearer view of campaign performance and return on investment.
Performance
£2
Cost per download
86%
CAC Reduction
CASE 05
LEYF Nurseries
The Challenge
The London Early Years Foundation (LEYF) is a non-profit providing early childhood care across London. Despite its mission to offer accessible childcare, several nursery locations faced low occupancy and struggled to fill places. Previous Meta campaigns had been too broad to generate meaningful results.
Our Approach
We restructured the campaigns around hyper-local targeting, focusing each nursery's ads within a set mile radius so budget reached the most relevant families. We then tested different creative themes and formats. A video walkthrough of each nursery, giving prospective parents a genuine sense of the environment, proved the clear winner, targeted to families living nearby.
The Result
The refined strategy delivered. The most recent summer campaign generated over 70 high-quality leads, supporting current occupancy and building a strong pipeline of future enrolments, and established a more sustainable marketing approach for LEYF going forward.
Performance
70+
Leads Generated
Summer
Campaign Duration