Adopting a B2B strategy can seem daunting at times, where do you start and how do you prioritize whats important, is it lead generation, up-selling or maybe its brand awareness. Oh... whats a marketer to do? Well the purpose of this blog is to help provide you with valuable tools that will enable you to align your sales and marketing to achieve all of the above. As when you begin to scratch through the surface you'll find a number of these objectives become intertwined wit